convinced that modern healthcare is too often reduced to function below optimum due to the fact that a patient is treated as an individual and isolated case. This is reasonabel but leads also to a misconception that social interaction and/or community building is not perceived as an effective tool in healthcare delivery. This article mentions the aspect of marketing
http://www.healthcarecommunication.com/Main/Articles/3fe9d117-6342-4923-a59f-927d43b9b6c8.aspx
In the discussion of their results, the researchers advocated a social marketing approach as a “potential ‘win-win’ situation for both older adults and society. EC demonstrates how marketing principles could be used to guide future health policy initiatives based on older adult national and community service.”
I think it is worth to rethink healthcare delivery as a social interaction among and between enabled communities. Patient Centered doesn’t mean isolated but in the center of attention of a participating crowd. The tools are just about to be invented
