April 1st, 2011 by Christian Seebode

Overview of the aspects of patient centered information technology and summarizes the patient centered nature of applications on mobile devices for healthcare.

Details for this event can be found at:

http://www.mobile-monday.de/events/mobile-healthcaremm

2 Responses to “Patient Centered IT @ Mobile Monday: Mobile Healthcare April 4 2011 Hamburg”
Bambang says:

You make an iseertnting point about success being driven by having a sound understanding of your customers. It seems an obvious point and yet our research indicates that mobile operators are still failing to use the customer data they have at their disposal to properly understand their customers’ needs and behaviour. It shows that 48% of UK mobile subscribers do not feel they are marketed to as individuals and 49% feel that their provider doesn’t know them “at all” from the communications they send.If operators focused their strategies on building positive relationships with customers by communicating with them effectively, the customers’ overall experience of the relationship with the provider would improve and may reduce subscriber churn.

Thank you very much for your comment Babang. In fact a more complete understanding of customers being patients and patients being customers is needed to improve both sides. Mobile business and healrhcare.

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